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Carol's Cookies Cookie Company
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Cookie Blog

Getting Halloween Ready

Everyone knows this holiday is about two things.  The first is, it’s all about the candy.  Fun-size, over processed, nuggets of sugar. I’d be lying if I said I didn’t wish the tradition changed over to adorably dressed children ring doorbell, door opens, and a handful of Carol’s Cookies minis were handed out…But I digress.

The second part of Halloween, the most important part, is the costume.  Basically, if you dream it, you can be it. It can be extremely overwhelming…where do you even start?  Well, for us, it’s a bit easier.  We eat, sleep, breathe, think, and live for cookies.  So naturally, we favor costumes of the doughy, sweet treat variety.  And we couldn’t encourage you more to take suit…and suit up as your favorite treat this holiday.  And don’t forget to let us see!

Our most FAQ

We love to hear from our friends, fans, and those just learning about our cookies.  We try to be helpful and provide answers to the most Frequently Asked Questions here (http://carolscookies.com/faq).  But the one question we get asked the most is, “How do you make your cookies so big?!”  We get it.  This question comes from the same mind-boggling, inconceivable place where we wonder, “How does the Tooth Fairy get under our pillows while we sleep?” and “What type of Spanx does Santa put on to shimmy down the chimney.”  They are the universal questions that keep us up at night.

But you’re in luck!  Tonight you can sleep easy and save the worries of the world for another day.  Creating our cookies should be a snap after reading this.

To make our cookies so big, we start with using just the right amount of fats to form correct cohesion and adhesion of ingredients.  This allows our cookies to be dense, yet cooked through, chewy, yet melt in your mouth.  The molecules must be solidly brought together to form the base.  Without it, we would be left with neat little piles of eggs, flour, and Ghirardelli Chocolate.

Speaking of eggs, you want to add your eggs whole, one at a time. But that makes the mixing a little more difficult.  Egg whites are largely water and they don’t mix well with cohesion agents.  But we warn you, too much mixing and you’re in danger of over-mixing.  Over-mixing results in a holey mess that falls apart as soon as it’s lifted off the cookie sheet.  And if you’re not using the right flour, well that totally throws off the protein structure and gluten levels and the ingredients won’t be able to bind.

You’ll need acidity and carbon dioxide to create a strong protein bond with the correct flour.  If your bond isn’t strong, all the good stuff is evaporated away.  A strong bond keeps our dough stiff, and the right level of acidity firms our cooking dough faster, which results in our thick cookies (not spread thin like you so often find).  But that all goes to waste if you don’t mix enough.  The importance of the mixing time of the dough is everything.  Mix too little and you won’t get enough air pockets to be filled with CO2, mix too much and your cookie looks like meal worms invaded.

The last step to consider in making Carol’s-Cookie-sized cookies is temperature.  You want the kinetic energy of the particles to be just right.  You want to be right where the energy within the plasma collisions is high enough to overcome the Coulomb barrier and the cookie particles fuse together into one massive cookie without cracking.

And of course, the perfection of dough you just created is nothing unless you’re dropping 1/2lb softball-sized scoops of it on your cookie tray.

Now you should be set to go ahead and recreate your own version of Carol’s Cookies in your fridge.

What?  You’re confused?  Well, you didn’t really think we were going to divulge our most sacred secrets, did you?

4 Easy Ways to Increase Customer Loyalty

While it’s tempting to focus all of your marketing efforts on acquiring new customers, research shows that there is far more opportunity in marketing to your existing customers. How have you expressed gratitude to your customers lately?

A study by Flowtown shows that it is 6 – 7 times more costly to acquire a new customer than it is to retain an existing customer. In addition, the study showed that profits could increase as much as 95% by boosting customer retention rates by even 5%. Check out the infographic below for more interesting stats on the value of an existing customer!

 

There are several easy and meaningful ways to show your customers you care.  Here are a few ideas to help you get started!

Always say thank you

In today’s digital world, many businesses forget the rules of old fashioned business. One of the easiest ways to show gratitude is by simply saying, “thank you.” Whether it’s through a handwritten note, taking clients out to dinner or sending a sweet treat, saying thank you is a simple, yet often forgotten, gesture that goes a long way.

Reward Loyalty

As they always say in business school, 80% of your revenue often comes from only 20% of your customers. How do you stay focused on the top 20%? Create a customer loyalty program that rewards your best customers. If your rewards program delights your customers enough, they’ll even tell others about your business in the process. Your customers will look forward to receiving their gift protecting your business from losing customers to the competition. For example, check out how this Iowa car dealership used sweet treats to keep their customers coming back.

Share your customers’ successes on social media

Social media allows us to find out about exciting news in real time. Be sure to follow your customers on social media and congratulate them when something big happens. Your customers will appreciate that you are listening to them both online and in person and will be grateful for the additional exposure you give them too!

Send something sweet!


We built our business around gratitude and have worked with several other leading businesses that have been successful doing the same. Therefore, we couldn’t end this post without mentioning that there’s nothing better than receiving Carol’s Cookies as a corporate gift. We receive daily emails, phone calls and photos from people who have experienced the pure surprise and delight of receiving the gift of Carol’s Cookies. Check out our corporate gifts page for more info on how to pass this on to your customers!