Carol's Cookies Cookie Company
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Creating Customer Loyalty Through Sweet Gifts

Think back to the last time you purchased a car. Was it a good experience? For us, some car dealership experiences have been sweeter than others.

Meet Kathy Miller, an associate at the McGrath Family of Dealerships that includes 6 car dealerships throughout the state of Iowa, McGrath Powersports and McGrath Hawkeye Harley Davidson.

From left: Gavin McGrath, Lindsay McGrath, Pat McGrath, Jaymie McGrath and Murphy McGrath.

While McGrath had always had an in-house gift program for their customers, their needs started to change as they acquired more dealerships.  McGrath needed a customer-gifting partner who had the staff and the expertise to expand with their growing business.  It turned out that Carol’s Cookies were the perfect fit. “Our Vice President of Sales, Orrin Smith, came to me with information about Carol’s Cookies,” said Kathy.  “We have since built a partnership with Carol’s Cookies absolutely fantastic team.”

Kathy has seen first-hand that McGrath customers, love Carol’s Cookies and will frequently hear people say “they are soooo big!” Customers now associate these special gourmet cookies with McGrath, leaving a lasting impression.

McGrath has always strived to set itself apart from the competition by giving customers an impactful customer experience they will remember and talk about.  When asked how working with Carol’s Cookies has helped McGrath’s business, Kathy said “it helps keep our name in front of customers. When someone receives a gift at work, everyone wants to know what’s in the box, thus creating a work place buzz.”  Kathy and her co-workers commonly hear customers say, “I bought a car at a different dealership and I didn’t receive a gift.”

Here at Carol’s, we’ve worked with several types of business to put together unique gifts that customers love.  Here are a few examples and ideas.

Custom branded cargo container with individual cookies.

Individually wrapped cookies for customer waiting rooms or business lobbies.

Custom branded lunch container filled with mini cookies.

In our experience, the art and science of building customer loyalty and retention is made a little easier with something sweet.  We couldn’t leave our interview with Kathy without asking what HER favorite Carol’s Cookie is. Kathy voted the Brownie Cookie as her #1 choice with the Milk Chocolate Chunk coming in as a close second.

To discuss how Carol’s Cookies can help you drive customer loyalty and retention via gifting, contact us today!

Creating a Custom Gift Tradition with CH Robinson

Lenore Sikora is an employee of third party logistics provider CH Robinson in Chicago. Little known fact about Lenore: she has been ordering Carol's Cookies for her company’s clients for almost two decades. "The first time someone requested that I order Carol's Cookies, I thought it was a joke. Here we are 19 years later and it is the most requested item we give," says Lenore.

Companies like CH Robinson know that a sweet thank you gift goes a long way.  "It's a great opportunity to reach out to our customers to let them know we appreciate the business relationship we have with them. And what better way than with the best cookies?!," says Lenore.  Recipients of CH Robinson's annual gift have called our cookies "crazy-delicious, giant cookies." Clients have also told Lenore that Carol bakes, "THE most amazing cookies I've ever tasted."

While we’d be silly to take credit for CH Robinson’s success, we can tell you that their customers are definitely “wowed” each year when they receive their gift – keeping both them (and us!) busy for the past twenty years.  Our VP has been known to say that for most of our corporate clients, “Carol’s handmade cookies are literally the gift that keeps on giving!”

The Carol’s Cookies team works with corporate clients to create custom gifts that display their logo and messaging like the one above.  We have also created custom coffee mugs, golf balls and other containers to suit the needs of our corporate clients.  If you’re looking to start a sweet holiday tradition, give us a call and we can discuss your company’s custom gift needs!

Did you know Carol’s Cookies offers gluten free cookies?

I’ve been making my handmade cookies for over 30 years now, but it wasn’t until a few years ago that I realized that not everyone could actually enjoy them. When my son was diagnosed with Chrohn’s disease a few years ago, we started looking into making the perfect gluten-free cookie.

At the time, I had no idea there were so many people with gluten intolerances.  While Chrohn’s disease affects between 400,000-600,000 people in North America alone, the National Foundation for Celiac Awareness estimates that 1 in 133 Americans has celiac disease. Of those suffering from gluten intolerances, most will go undiagnosed or misdiagnosed for years.

The more I learned about those living a gluten-free lifestyle, the more interested I became in making sure they could still have an amazing gluten-free cookie. Our gluten free cookies are made by hand in a separate gluten free facility.  If you’re looking for the best gluten-free cookie on Earth, check out Carol’s gluten-free Cookies at the following stores:

  • Whole Foods (IL, IN, MI, MN, WI)
  • Sunset Foods (North Chicago suburbs)
  • Kroger (IL and IN only)
  • Plum Market (IL and MI)
  • Willow Creek Church (IL)

Note: This list was created in August 2013. If you'd like to check to see if more stores have been added, please visit our contact page.

Ten Reasons Your Dad Wants Cookies this Father’s Day


I was at dinner with some friends last week and the topic of Father’s Day gifts came up. Yep, somehow it’s June already and many of us are saying, “oh shoot! I need to get something for Dad!”  But how many shirts, ties and grill tools can you really buy one person in their lifetime?

From there we got into a pretty funny conversation about the plethora of generic Father’s Day gift options out there (along with all the horrible ones we’ve given over the years). So in the end, we decided Carol’s Cookies really are the best Father’s Day gift and here’s why. 

1. This was his gift last year. While we appreciate the Seinfeld reference, you can do better than that!

Via ebay


2. You’ll never have time to bake this cake...and thank god because it doesn’t look edible.


Via CakePictureGallery.com


3. Your Dad will probably never look like this, so let him indulge a little.


Via express.co.uk


4. You’re too old for fart jokes…

Via Reddit.com


5. Or hand-making him a gift, for that matter.


Via Buzzfeed.com


6. He shaved his mustache in the 80’s and doesn’t get the ‘stache jokes


Via Etsy.com


7. He already has three sets of grill tools (and never uses them).


Via Housewaresandbeyond.com


8. Bacon is great, but really shouldn't be used for anything else other than eating.


Via Papersource.com


9. You haven’t had time to save up for the hottest new transportation around.


Via EngineCrazy


10. Chances are he’ll take the ear/nose hair trimmer gift personally (even though we all know he needs one).


Via Vermontcountrystore.com

In honor of Father’s Day and graduation season this year, we’re offering 15% off online orders until June 15th when you use coupon code Dads&Grads2013!  Make this the Father’s Day that your Dad actually remembers!

Welcome to Carol’s Blog!

We’re proud to say that over the last several decades, the core values of our business haven't changed...small batches, handmade cookies, taking care of the customer first and foremost.  Regardless of what’s going on in the food world, we’ve continued to make America’s favorite handmade cookie with premium, all-natural ingredients.

If there’s one change that we think is worth pursuing though, it’s getting on the social media train.  We’ve had so much fun running contests, sharing funny pictures and giving you first access to sales on our Facebook page.  We have enjoyed pinning our favorite bloggers’ recipes on Pinterest, and our Twitter page has been a fun place to chat with our fellow foodies.  But there was one thing that has been missing…our very own blog.

 So today, we are excited to publish our very FIRST blog post!  Our blog will give you a behind-the-scenes look at Carol’s Cookies through pictures and customer stories.  We’ll be kicking things off with a series of interviews we conducted with some of our favorite Chicago food entrepreneurs.  As we approach our 35th year in business and realize we have been around the block once or twice ourselves, we've really enjoyed watching these well-established, local entrepreneurs grow their business into national brands!   It's an honor to be associated with the wonderful people you'll read about through our blog posts.  You're sure to fall in love with their stories and brands just as we have over the years.

Thank you for choosing Carol’s Cookies over the years.  We look forward to being part of your family and business traditions for many more decades to come!


Carol Goldman