Carol’s Baking Hacks
You don’t want just anyone baking for you- it’s best to leave the cookie making to the professionals! But if you must take it into your own hands, you can learn a thing or two from those that knock their way around the kitchen. Here are our Top 10 Baking Hacks for the Best Cookies.
10. Don’t scoop your flour! Most people take a big scoop of flour out of the container (or pour flour into the container), which results in the flour being packed down more than it should be. Too much flour equals a hard cookie that doesn’t spread. Gently spoon small amounts of flour into your measuring cup and then scrap off the excess. Or better yet- use a scale!
9. Keep cookies soft and moist with an apple wedge in the container! This is a great hack and should be known as well as keeping the avocado pit in your guacamole to keep the brown away!
8. We make sure to always use the freshest ingredients- a little trick that makes sure your cookies taste the best. Test your eggs to see if they’re fresh: Fill a bowl up with cold water and place an egg in it. If the egg sinks, it’s fresh. If it stands on point, it’s good but nearing the expiration date. If the egg floats to the top, toss it.
7. Don’t put away still warm cookies. Letting your cookies cool COMPLETELY ensures that your cookies won’t let moisture fill the container, which gives you soggy, stuck together cookies.
6. If your brown sugar is brick hard, microwave it with a wet paper towel covering it for 20 seconds to soften it up.
5. Keep your kitchen clean by using a paper plate to cover your mixing bowl.
4. Try to keep the weight of your cookies consistent so they bake more evenly. You can use an ice cream scoop or cookie scoop. But make sure and spray the scoops with unflavored cooking spray to keep dough from sticking and making your cookies a true match in size. If you notice the dough starts sticking again, simply re-spray!
3. If a recipe calls for softened butter but you’ve forgotten to set the butter out, run a glass over hot water and put it over the butter. It will soften your butter and is easy to watch to make sure your butter doesn’t melt which will have adverse effects to your cookies.
2. Eggshells fall in? A problem we’re all too familiar with since we hand crack eggs for our cookies everyday. Use either a large part of the egg shell or wet your finger and dip it into the bowl, the egg shell fragment will be drawn to the shell or your wet finger making it easier to get out.
What’s your favorite baking hack that ensures your best-made cookies? Let us know by emailing: firstname.lastname@example.org
Carol’s Corporate Gifts- The Ever So Personal Thank You!
After our busiest holiday season ever, we were so thankful that not only do so many people send our cookies as gifts to friends, families, and loved ones, but also that so many corporations do as well to thank their clients and friends. We wanted to reach out to the companies that come to us for their corporate gifts to get a better understanding of why they think of us and what we specifically deliver for them.
Why are Carol’s Cookies the perfect gift for your clients?
Carol’s Cookies is a personal treat to Flaherty’s Flooring- why would we not share this with our customers as a “Thank You!” for allowing us to be a part of their home.
-Flaherty’s Flooring America
The Carol's Cookies experience is amazing. Customers, coworkers and suppliers remember them for a long time! –Advanced Systems Group
While sometimes gifts are given during the holiday time, other companies choose to give a gift directly after a job was carried out. Forbes contributor John Hall makes no secret how essential it is for businesses to stay top of mind with their clients. So we asked,
Why is sending Carol's Cookies to your clients/customers such an important step in your customer appreciation strategy?
Given that we have a very transactional business with relatively large number of customers, the gift giving process is an added assurance that the customer will hear from us after the (the transaction). Customers are delighted to receive a gift that they don’t expect. Both the quality and size of the cookies adds to the value of the unexpected gift. We frequently get thank you notes saying things like “you didn’t have to do that.” – Home Carpet One
Scott Hartley of Talk Business Magazine wrote his “5 Top Tips When Choosing Your Corporate Gifts” and his number one tip was to choose a gift that you would be happy to receive. So naturally, our last and final question to our corporate clients was to:
Pretend you’re opening up a gift tin of Carol’s Cookies for the first time. Describe your reaction in 20 words or less.
Overwhelming excitement at viewing the most delicious, inviting cookies I have ever seen. The hardest part is deciding which type to eat because they are so big you can’t take two (not every time at least). –Home Carpet One
Mind blowing. Memorable. - Advanced Systems Group
This will be difficult to do. First reaction is “Ah”. The tins are beautiful and the personal note is just that, “Personal”. Then you wonder if the cookies can be as delicious as what you see. That first bite is “Amazing!” So my 20 words or LESS are:
“Ah”; “Personal” and “Amazing!” - Flaherty’s Flooring America
Seems like they all would be more than happy to receive a tin of our cookies for a gift!
So, does your company send out corporate gifts? What have you sent in the past and have you ever considered sending cookies? Let us know: email@example.com
If you would like to order your own Carol's Cookies as a thank you gift or just for yourself visit our order page!
It’s obvious that the one thing people care most about - after the actual taste and size of our cookies - is the creator of our cookies: Carol! Every time we have a candid photo, a sampling event, or an update about Carol we’re overwhelmed by the positive response, enthusiasm, and care Carol’s Cookies fans have. We wanted to give you, our fans and cookie lovers alike, the chance to ask Carol any questions you might have about her personally, her cookies, or her business at-large with a series of posts called #AskMeAnything.
We reached out to all of you via Twitter, Facebook and Instagram to find out what you wanted to know and got the answers straight from Carol. In case you missed it, we wanted to share some of our favorite questions, and Carol’s honest answers with you now.
Q: Jamie D asked: What were you involved in before you made cookies? A: I was a social worker.
Q: Peter M asked: Do you use a convection oven? A: We use big commercial ovens, which are convection.
Q: Cheryl F. asked: How do you come up with new flavors? A: We marry flavors we like in other desserts and find ways to create that flavor in a cookie. We're working on a few fun new flavors now! Stay tuned.
Q: Stephanie D. asked: Besides your own…do you consider any other cookies to be your favorite? A: I love Wedding Cookies...full of nuts and dry but sugary. Something about those cookies brings me back to my childhood.
Q: Nicole F asked: Why do your cookies taste so much more amazing than any other cookie ever? A: We use pure ingredients like farm fresh butter, premium chocolate, and we still crack our own eggs. Oh, and we still make our cookies by hand unlike most of the cookies you'll find in a store.
And of course, there were some questions Carol couldn’t answer. Hey- she said #AskMeAnything, she didn’t say she would answer everything!
Q: Nacy S. asked: would love it if you could answer this though...how do you get the cookies to stay so thick and puffy? A: That's a trick I just can't divulge, taking it to the grave with me!
Did you miss the postings across our social media channels but still have a question to ask Carol? Now’s your chance! We’ll take all other questions by simply posting on our facebook page, tweeting to us with @CarolsCookies remember to use the hashtag #AskMeAnything or email us at firstname.lastname@example.org. Carol wants to hear from you! #AskMeAnything.
You might not know this, but even though we don’t have a retail bakery or storefront, you can still review us on Yelp! Check out our page here. We love hearing back from our fans and really, anyone who has tried our cookies. Of course you can always tell your closest Carol’s Cookies retailer that you love our cookies to make sure they keep them in stock (and keep your eyes open for any new locations starting to carry our cookies).
But nothing’s better than coming straight to us and letting us know how you feel.
But we’re not trying to toot our own horns… to be fair, we don’t always get 4 star reviews.
Not a Yelp member? That’s okay. We love to hear from you anyway you can reach out to us. You can leave us a review on our Facebook page, in our special “Love Letters To Carol” section on our webpage, or just tweet to us letting us know what you think about our cookies @CarolsCookies.
March 6th was National Employee Appreciation Day – did you celebrate all the individuals who come into the office every day to help work towards your company’ goals?
Of course employees definitely deserved to be recognized. But let’s be honest, recognizing them has its benefits for you as well! In a 2013 Glassdoor study, it was found that more than 80 percent of employees say that they’re motivated to work harder when their boss shows appreciation for their work. And we’re not just talking about big bonus checks! The same study found that 46% of employees would feel more appreciated if their bosses gave them an unexpected treat.
Did we just say treat? We certainly did. And is there a better #sweet treat than a nearly half-pound home made cookie from Carol’s?! But don’t just take it from us. Last month we were able to help out Ford Motor Companies surprise 2,700 hardworking employees with a custom gift.
And the feedback was incredible!
You don’t have to wait until March 4, 2016 to recognize your hardworking employees! We’re here to customize a gift that your employees will really love and that you’ll love giving. Reach out to us here to get started.
We want to hear from you! More specifically, we want to see you!
We know Carol’s Cookies' fans are a unique group of fun, creative people who are passionate about our handmade cookies. You might choose us because you like that we’re still a mom & pop operation making our cookies each morning by hand, or your priorities might be only eating whole, natural ingredients that you can pronounce, or maybe you are just so smitten by our Toffee Crunch that there’s no turning back.
Whatever the reason may be, one way or another you’re all about eating our cookies! Well, now we want to see it for ourselves! Show us how you enjoy your Carol’s Cookies. Maybe with milk, before your dinner, or shared with a friend? Or show us where you enjoy your Carol’s Cookies. At a Pearl Jam Concert, a Blackhawks game, on top of Machu Picchu? We want to know! Share your #CookieSelfie with us through any of one of our social media channels (Facebook, Twitter, or Instagram) or email it to email@example.com. Just be sure to use the hashtag #CookieSelfie and tag @CarolsCookies to make sure we see it, too!
We’ll create an album of our favorite pics and feature a weekly favorite on social media every Wednesday. Maybe we’ll even dole out some sweet treats to the #CookieSelfie that goes the extra mile and gets super creative. So share with us your #CookieSelfie – we want to see what makes you and your cookie experience special.
Snowman Cookie pic with hashtag of #CookieSelfie in the picture.
What to do when the cookie crumbles
Let’s set the scene: You go to the grocery store to pick up your weekly essentials (milk, eggs, Carol’s Cookies, a watermelon, cereal, frozen pizzas) and when you get home find that somehow, your cookie slipped to the bottom of the bag and was crushed to smithereens.
Sound familiar? What’s a cookie lover to do?!
Don’t worry, we’re here to help with recipes that use our cookie crumbs. It’s true. You can still enjoy the sweet, crunchy-yet-chewy, goodness of your Carol’s Cookies even though it seems as though it tried to muffle an atomic bomb.
Chocolate-Coconut Cookie Bars
No-Bake Chocolate Chip Cookie Truffles
Cookie Crumb Topped Cupcakes
Simply bake (or buy) your favorite cupcakes that are topped with frosting. We made Bakerella’s Decadent Chocolate Cupcakes with Hazlenut Frosting. Once made- just dip your frosted cupcake into a bowl of your cookie crumbs. Finish by sprinkling additional crumbs over the top of the cupcake and pressing lightly to make sure they stick.
Chocolate Cherry Cookie Crumb Bites
Carol’s Cookie Crumb Pie Crust
You can bake along with Carol in this one!
And if you’re not up to baking….you could always scoop yourself a big bowl of ice cream and top with Carol’s Cookie crumbs and whatever other toppings you desire!
Which one are you going to try next time an unfortunate accident happens to your Carol’s Cookies? Or do you have your own recipe to use up all the cookie crumbs? Let us know @carolscookies with #carolscookiescrumbs on Twitter and Instagram! We’d love to see what you come up with!
Yesterday we sponsored a special edition online live chat on twitter with our friends @Foodiechats and gave them a special offer you can use too: 20% off any order until Monday 2/2/2015 with promo code “Foodiechats15” We were able to introduce our cookies to new people, talk a little bit about how Carol got started baking cookies, and explain what makes our cookies different (the size of our cookies for one and the fact that all our cookies are handmade using all natural ingredients!) And then we got to have a fun chat about Valentine’s Day, cookies, and all things sweet!
Here are some of our favorite moments from the Twitter chat:
After our sugar sweet chat with the #foodiechats fans we had a one on one interview with FoodieChats on their Instagram and Facebook pages. There were some unique, fun questions that we know our existing fans and customers would get kick out of:
Do you have any goofy questions for Carol? It doesn’t always have to be about the cookies! Feel free to ask us on Twitter (@carolscookies) or Facebook (Carol’s Giant Cookie Club) whenever you want! Thanks to everyone who participated in the super sweet twitter chat- and don’t forget- Valentine’s is right around the corner. Make sure you don’t disappoint your loved ones and celebrate the day with out giant cookies!
We thought long and hard about our New Year resolutions, but just couldn’t put our finger on the exact goals we wanted to achieve this year. And then it came to us (via late night YouTube surfing):
Yep, we’re resolving to make 2015 AWESOME. More awesome than last year. Which is no easy feat. Because 2014 was pretty good…pretty awesome. And that was in large thanks to all of our great customers. We want to look back on share with you some of our favorite digital moments from you this year.
Our Favorite Facebook Comment
Our Favorite Twitter Comment
Our Favorite Facebook Review
Our Favorite Corporate Gift Review
Our Favorite Twitter Review
Our Favorite Cookie-Fan Photo
Our Most Liked Instagram Post
Thank you all for a great year. We’re ready (in our new, big, beautiful bakery) to make it an AWESOME 2015 by making the most cookies yet! And naturally, we hope you’ll all be able to enjoy the fruits of our labor. What are your resolutions? Let us know @carolscookies and maybe we can return the favor?
10. Have you ever met someone who honestly likes fruitcake?
9. You haven’t put the batteries back in your smoke detector since your last great baking adventure.
8. At a half pound each, you won’t need many to fill a stocking.
7. There’s no need for ties in a business casual world.
6. New Year’s resolutions haven’t started yet.
5. Who can eat an entire case of pears anyway?
4. Because Santa clears out the cookie stash every year.
3. Nothing goes better with eggnog and hot chocolate.
2. You don’t have to worry about your gift getting re-gifted.
1. Flowers die
At long last! The challah has arrived...
You didn’t think Carol only knew how to bake cookies did you? Not this Grandma! It’s in her DNA to bake, starting way back at an early age. Carol grew up baking with her mother in their home kitchen in Michigan. Pies, cookies, cakes, bread…you name it, they baked it. Quite often they’d bake up a feast for holiday get-togethers, and over the years holiday baking became one of their most cherished traditions.
It’s not only making sure that Carol’s granddaughters have the recipes (don’t get any ransom ideas, they don’t have THE recipe…yet), but that they also have the memories of baking these special recipes with their grandma and spending time with family. This is one way the Goldman’s express their love, through delicious treats. To Carol, not baking with her grandchildren would not be the holidays!
Of course, these traditions might have to change and adapt as time goes by. Family dynamics shift, they shrink and grow, members interests evolve, but what’s important is that you take the traditions that mean the most to you and continue to incorporate them in some way so that they’re carried on. If not for Carol’s mother making sure to bake with Carol at every holiday since she was a little girl, we might have never had the opportunity to enjoy these fantastic handmade cookies.
Does your family have any holiday traditions? We’d love to hear what they are! Share them with us on Facebook.
Whatever your family traditions are, embrace them, make time for them, and share them with the younger generations to keep them going. But if you’re looking to start a new one, or want to be a part of our traditions, feel free to make your holiday order today!
Everyone knows this holiday is about two things. The first is, it’s all about the candy. Fun-size, over processed, nuggets of sugar. I’d be lying if I said I didn’t wish the tradition changed over to adorably dressed children ring doorbell, door opens, and a handful of Carol’s Cookies minis were handed out…But I digress.
The second part of Halloween, the most important part, is the costume. Basically, if you dream it, you can be it. It can be extremely overwhelming…where do you even start? Well, for us, it’s a bit easier. We eat, sleep, breathe, think, and live for cookies. So naturally, we favor costumes of the doughy, sweet treat variety. And we couldn’t encourage you more to take suit…and suit up as your favorite treat this holiday. And don’t forget to let us see!
So often we hear complaints about the end of summer and the start of fall.
The kids are upset that summer vacation is over, the days are getting shorter, and we’re one step closer to cold weather, shoveling driveways, and hibernation. But at Carol’s Cookies we love the change of the season and think there are a lot of reasons to be happy that summer’s over.
Football season is here.
Hot cider (it’s a lovely compliment to our Snickerdoodle cookies).
Apple picking (and then dunking in caramel!)
The best color palette of all the seasons.
The only season where it’s practically mandatory to dress up in a costume and eat candy.
S’mores…they’re not just a summer dessert.
Candy corn (totally counts as a serving of vegetables)
And then #1 reason we’re in love with this fall: it’s the season we moved into a bigger bakery to produce more cookies than ever before!
Of course you wanted to help your favorite neighbor throw their first open house, but that was before your daughter got sick and your husband got called away to travel for work. Getting to the grocery store right now is as likely as winning the lotto without buying a ticket, but you can’t leave them high, dry, and dessert-less.
But have no fear: Carol’s Cookies has you covered. Whatever amount of cookies you need, we have the right gift for you. Our gift tins and packages can be ordered with 7, 12, 36 or 6 dozen of our 7-ounce cookies! We even offer gluten-free, nut-free cookies for those with food allergies. And if 7-ounces of cookie seems like too much, our 1.5-ounce minis have all the same flavor but at a fraction of the size.
So fear not, you have it all under control (with a little help from Carol’s.) On average, we need just 3 days lead time to bake your fresh batch of cookies and we ship every Monday thru Wednesday from our new bakery in Northbrook, IL. Or, if you’re in the area, you’re always welcome to come pick up at our bakery (phone first). We’ll make sure that you will save the day with our giant cookies, whether it’s for an open house, thank-you gift, or just an after school snack– we’ve got you covered.
Order your specific cookies needs by visiting us at http://www.carolscookies.com/order-cookies/
Labor Day is a day of celebration dedicated to the social and economic achievements of American workers. It’s a day to pay tribute to the contributions workers have made to strengthen the economic well-being of our country. And this labor day, we’re able to celebrate a new milestone for Carol and all of Carol’s Cookies employees.
The morning after Labor Day we’ll be cracking eggs bright and early in a new, bigger bakery. We feel this grand opening day adequately represents the hard work of our company. From starting modestly 35 years ago in her own kitchen, Carol went from selling cookies at local shops like Michael’s Hot Dogs and Sunset Foods to being distributed in over 30 states. Now, Carol’s Cookies has a staff of 25 (and growing!), and in 2013 produced nearly 3 million cookies, a number we hope to surpass this year.
So this holiday weekend, we’re going to enjoy our day off and reflect on how far we’ve come as a company and as individuals. It’s bittersweet to move from a location with so many fond memories, but we’re excited to increase our trade and continue to evolve, while (thankfully) our cookies remain the same.
Happy Labor Day to all of you- we hope you’re able to relax and celebrate your own hard work and accomplishments.
Just because the days are getting shorter and the kids are counting down how long until they head back to school doesn’t mean your summer fun is over. In fact, you can make the last weeks of summer sweeter than ever with these dessert ideas from Carol’s Cookies.
Carol’s Cookies Ice Cream Sandwich (1 serving)
For our Ice Cream Sandwich, we took two of our fresh Chocolate Chip cookies and our favorite Homer’s Vanilla Bean ice cream. Let your ice cream sit out for 3-5 minutes so it’s more pliable. Take a scoop of ice cream and place it on the flat side of the cookie and gently spread ice cream to cover the cookie’s surface. Top with your second cookie (flat side down!) and press slightly to allow the ice cream to disperse more evenly. Enjoy as is, or wrap the sandwich in plastic wrap and place in the freezer to enjoy at a later time.
Chocolate Sugar Cookie Milkshake (2-3 servings)
First combine your ice cream and milk in a blender and blend until smooth. We used Homer’s chocolate ice cream and 2% milk. Break your sugar cookie roughly into thirds and add to the blender. Blend again until cookie is broken up until your desired consistency.
Carol’s Cookies S’more (1 massive serving: perfect for sharing)
Roast marshmallows slowly over an open flame. Kids make sure you have parental supervision or approval first. You can use a campfire or fire pit, or in a pinch, a gas stove or sterno. We think Carol’s Toffee Crunch is divine in this recipe. With the flat side of the cookie up, place your piece of chocolate on it. Once your marshmallow is toasted to your liking, place it atop the chocolate and top with the other cookie. Open wide, and enjoy!
Note: if you’re physically unable to put entire sandwich in your mouth (we don’t blame you) feel free to take the top off.
Snickerdoodle & Strawberry Trifle (2 servings)
In a large bowl beat the milk, sour cream, and vanilla extract on a low speed until thickened and combined. Fold in the whipped heavy cream. Place ¼ of the cookie chunks in the bottom of each glass. Top with ¼ of the sliced strawberries in each class. Follow with a large dollop of whipped topping. Repeat with remaining ingredients. Garnish with a sprinkle of cinnamon.
Hope you enjoy our summer recipes. We’d love to hear yours. Comment below with some of your favorite Carol’s Cookies desserts.
We love to hear from our friends, fans, and those just learning about our cookies. We try to be helpful and provide answers to the most Frequently Asked Questions here (http://carolscookies.com/faq). But the one question we get asked the most is, “How do you make your cookies so big?!” We get it. This question comes from the same mind-boggling, inconceivable place where we wonder, “How does the Tooth Fairy get under our pillows while we sleep?” and “What type of Spanx does Santa put on to shimmy down the chimney.” They are the universal questions that keep us up at night.
But you’re in luck! Tonight you can sleep easy and save the worries of the world for another day. Creating our cookies should be a snap after reading this.
To make our cookies so big, we start with using just the right amount of fats to form correct cohesion and adhesion of ingredients. This allows our cookies to be dense, yet cooked through, chewy, yet melt in your mouth. The molecules must be solidly brought together to form the base. Without it, we would be left with neat little piles of eggs, flour, and Ghirardelli Chocolate.
Speaking of eggs, you want to add your eggs whole, one at a time. But that makes the mixing a little more difficult. Egg whites are largely water and they don’t mix well with cohesion agents. But we warn you, too much mixing and you’re in danger of over-mixing. Over-mixing results in a holey mess that falls apart as soon as it’s lifted off the cookie sheet. And if you’re not using the right flour, well that totally throws off the protein structure and gluten levels and the ingredients won’t be able to bind.
You’ll need acidity and carbon dioxide to create a strong protein bond with the correct flour. If your bond isn’t strong, all the good stuff is evaporated away. A strong bond keeps our dough stiff, and the right level of acidity firms our cooking dough faster, which results in our thick cookies (not spread thin like you so often find). But that all goes to waste if you don’t mix enough. The importance of the mixing time of the dough is everything. Mix too little and you won’t get enough air pockets to be filled with CO2, mix too much and your cookie looks like meal worms invaded.
The last step to consider in making Carol’s-Cookie-sized cookies is temperature. You want the kinetic energy of the particles to be just right. You want to be right where the energy within the plasma collisions is high enough to overcome the Coulomb barrier and the cookie particles fuse together into one massive cookie without cracking.
And of course, the perfection of dough you just created is nothing unless you’re dropping 1/2lb softball-sized scoops of it on your cookie tray.
Now you should be set to go ahead and recreate your own version of Carol’s Cookies in your fridge.
What? You’re confused? Well, you didn’t really think we were going to divulge our most sacred secrets, did you?
We’ve all heard the saying, “American as apple pie” and I’m sure many of you are planning on adding a juicy, lattice-topped pastry to your 4th of July plans. But what if I told you that to really represent all thing Americana in your festivities, you’re better off adding chocolate chip cookies to that buffet table?
The concept of apple pie actually came from Europeans in the thirteenth century. Prior to colonization, there wasn’t an apple tree to be seen stateside. If you really want to go back, Apple trees can be traced back to central Asia.
he chocolate chip cookie on the other hand, was born, bred, and mastered in the good ole U.S. of A. It’s creation came some time after apple pies were being served, but it is in fact a 100% American dessert. Ruth Wakefield (who should be celebrated daily for her genius) invented the chocolate chip cookie in the late 1930’s at her Massachusetts restaurant, Toll House. In 1939 when the cookie-craze was hot, Wakefield sold the recipe and the Toll House name to Nestlé for a dollar.
Wakefield’s original recipe:
And just like Wakefield’s original recipe, Carol’s Cookies prides itself on using all natural ingredients and hand-making each of our cookies into perfection. The biggest difference is that while Wakefield used a half-teaspoon of dough, we tend to use more of a fist-sized amount. And who can argue that more cookie is ever a bad thing?
So this July 4th it might be time to rethink your dessert option and include a tray of Carol’s Chocolate Chip Cookies. It can be a fun conversation starter, an accurate celebration of our great nation, and a delicious treat. I can’t guarantee the phrase “American as Chocolate Chip cookies” will catch on, but we can always try!
For your 4th of July order, please visit http://www.carolscookies.com/order-cookies/
Well, it’s that time of year again. The birds are singing, the butterflies are fluttering and your kids are out of school. You may be thinking, ‘Now what do we do? How do I keep my child’s attention with summer fun activities?’
Have no fear, Carol’s Cookies has you covered! Below are some of Carol’s favorite things to do with her grandchildren and her children. Remember you are never too old for a fun summer activity. Can you guess which summer activity is Carol’s absolute favorite??
We happen to love those articles floating around the Internet titled, “the advice I’d give my twenty-year-old self.” If only we knew then what we know now, right?! One of those articles made us think: what advice would a non-retired 70-year-old businesswoman give us? So we walked over to ask our founder, Carol Goldman, who still works in our bakery at age 70, what she thinks the keys to success are in business. Here’s her advice:
1. Be patient and have a sense of humor about your work. It is only work.
2. Be generous and treat your employees like family. Bring in lunch every now and then, put a little gift card with their paycheck. It's the little things that add up to years of loyal service.
3. Have an ambitious family member help you grow the business into a force to be reckoned with. Their passion brings energy and opportunity at every corner.
4. Make the work environment fun and a happy place to be. I play my saxophone for everyone's birthday...I'm not very good at it, but it always lightens the mood.
5. Stay organized. As a business owner, you wear a lot of different hats and juggle a lot of balls at the same time. Keep notes, and make a daily list so you make sure you get what needs to get done each day.
6. Customers always come first, no matter what business you're in. Treat your customers as you want to be treated, and they'll stay loyal to you and your business for it.
7. Be actively involved with the business...answer phones, take in a delivery, help pack an order. Be a participant, not just an observer.
8. Always remember where you came from. I still support the first store that carried my cookies...I shop there, I tell others how great they are, I still call those stores personally for orders, etc. They may not be the biggest account, but they are the most important because without them, you may not be where you are today.
9. Be charitable. It's not just about sitting on boards or writing checks. It's about getting involved with your community, volunteering for events to help raise money and it's as simple as giving a sad child a cookie. Roll your sleeves up and pitch in...there is no better therapy.
10. Don't change the quality of your product or service. Stay true to your roots and don't cut corners. You got to the dance for a reason, so don't sacrifice quality for a few pennies.
Which piece of Carol’s advice do you think is most powerful? What do you hope to look back on your career and say?